Thank you for Subscribing to Apac CIO Outlook Weekly Brief
Sophisticated A2P Messaging for Business Amplification
By Praveen Singh, Co-founder and CEO, Tubelight Communications
Since its inception in 2010, Tubelight Communications Ltd, a leading Indian IT, and telecommunication company has made great strides for its cost-effective, enterprise-specific, simple-to-use communication solutions. Arguably one of Tubelight's greatest triumphs and a fact that differentiates the company from a string of industry peers is its outstanding ability to seamlessly transport clients from a legacy to a sophisticated communication environment. The company's ability to resolve its clients' business challenges with economic, easy-to-upgrade solutions, derived in an agile fashion, has helped it garner the trust of several eminent brands, namely food giant KFC, Paytm - popular Indian electronic payment and digital wallet firm, acclaimed pharmaceutical enterprise Mankind, and the US-based software company, Nuance. Tubelight Communications' tools have been instrumental in assisting KFC in amplifying its visibility and alluring customers across several Indian states.
Sophisticated applications such as Chatbots, that seemed to be far-fetched ideas a few years ago has manifested in our lives today, which alone speaks volumes about the great strides the communication realm has made. Exchanging text messages has been a popular mode of interaction worldwide, and the practice is widely hailed as a convenient alternative to telephone calls. Tubelight Communications, a market leader in A2P messaging and voice communication solutions, strives to elevate text messaging to new levels, in turn, enabling businesses to increase their customer outreach in a short period, anywhere-anytime in the world.
Adoption of Tubelight’s cloud products, services, and simple API enables effortlessly dispatching a high volume of messages, SMS polling, concatenation of lengthy messages to prevent information loss and receipt of real-time notifications. Thus, Tubelight Communications has been successful in the mitigation of traditional challenges and introducing businesses to new methods of enticing consumers by effective utilization of the regular SMS via API or Webpost a web-based smart and fast messaging platform to help brands customize their messaging approach to strike a chord with their target audience.
Communication is evolution, is a motto Tubelight Communications Ltd believes in and strives to shape the future for personal and professional success
The ISO 9001 & ISO 27001 certified firm is currently making ripples in the telecommunications sector for its flagship products, G-OTP and Textedu. The G-OTP, an abbreviation of Global- One Time Password, is an API aimed at authenticating online payments and making user accounts less vulnerable to threats. This unique feature enables conducting transactions without any credentials, by merely entering a one-time password that's dispatched to the registered phone number. The G-OTP was introduced to append an additional layer of security to online transactions to prevent abnormalities to the highest possible extent. Additionally, during the occurrence of unforeseen instances of message loss, users receive voice calls with prerecorded messages to avoid information loss, such is the robustness of the Tubelight solution.
Textedu is a smart messaging tool developed by leveraging the tiny URL technology. The intelligent analytic tool is useful in tracing the details of every recipient of the message and is best suited for companies indulging in marketing campaigns by relying on bulk SMSes. Textedu is instrumental in unraveling features such as the number of clicks, phone number, device, browser, date, time and location of the recipients. These details help firms identify their target audience segment better and tailor marketing strategies accordingly to reap the rewards. Additionally, after establishing an A2P messaging leader we are aggressively expanding our solution range for voice communications service and others, expertise, infrastructure and physical presence across the globe with first international office in Singapore and launching cloud telephony platform - the Tubelight Cloud eXchange, also popularly known as TCX, is a platform that offers a string of benefits. Enterprises adopting the TCX can choose services that aptly suit their business needs, with over 15 options. The services can be leveraged on a pay-as-you-go basis. That covers LONG CODE, IVR, Advance IVR, Click to Call, Toll-Free Numbers, Virtual Numbers, audio Conferencing, Missed Call, Contact center, CRM, and Voice-Broadcast (OBD).
Bhanu Singh, COO|DoE opines that sending multimedia messages such as Google maps in your native SMS inbox as an evolution to traditional text SMS, also known as RCS technology and Internet app coming up with communication API(s) can disrupt the way we send and receive SMS in future. However native text SMS still standing tall as one of the preferred medium available today for business communication. “Apart from text messaging solutions, we empower client enterprises with our unique VoIP, SIP, IP PBX and other unified communication services. Our best in class support, service quality, and our innovation drive will help us become a globally preferred vendor for communication platform as a service in the days to come,’’concludes Singh.